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3w ago

Jaguar Land Rover Q1 Sales Slide 15% on Model Transition and Tariff Disruption

The automaker has lowered its FY26 margin outlook to 5–7% to support its focus on high-margin SUVs.

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Tata Motors shares rise despite fall in JLR's Q1 sales

Overview

  • Retail sales declined 15% year-on-year to 94,420 units as JLR phases out legacy Jaguar models ahead of a new portfolio.
  • Wholesale volumes fell 11% to 87,286 units after a pause in US shipments following the introduction of 25% import duties and a subsequent 10% cap.
  • Regional performance was mixed, with MENA volumes up 21%, overseas up 4.6% and China up 1%, while North America, Europe and the UK saw declines of 12%, 14% and 26%.
  • Range Rover, Range Rover Sport and Defender models now account for 77% of wholesale volumes, up from 66% in the prior quarter.
  • Tata Motors cut JLR’s FY26 EBIT margin forecast to 5–7% as it leans on profitable SUVs and prepares to launch an all-electric Jaguar lineup in 2026.