Overview

• Adrian Mardell will step down on December 31 after three years as Jaguar’s CEO and over 30 years with the company.
• Tata Motors has chosen its group finance chief, P.B. Balaji, as Jaguar Land Rover’s next CEO, effective this November.
• The 2024 “Copy Nothing” rebrand—featuring no vehicles—drew fierce criticism and was labeled “woke” by President Trump.
• Jaguar Land Rover is conducting a global review of its marketing strategy in response to ongoing backlash.
• The brand is preparing to launch its first new electric vehicle under the Reimagine strategy in 2026.