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yesterday

Jaguar Land Rover CEO Adrian Mardell to Retire at Year’s End

His retirement leaves JLR poised to navigate postponed EV launches with sustained tariff pressures following a decade-high profit year

File photo of Adrian Mardell and Ratan Tata
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Lifestyle focus on Jaguar’s all-electric model sparked consumer ire.

Overview

  • Mardell will step down on December 31 after 35 years at the company and three years as CEO, with his successor to be named in due course.
  • Under his leadership JLR posted its strongest pre-tax profit in a decade, generated positive free cash flow and eliminated all automotive debt by the end of FY25.
  • He spearheaded the ‘Reimagine’ strategy that rebranded Jaguar as an electric-only luxury marque and introduced the polarizing Type 00 concept.
  • The rebrand drew criticism from figures including Elon Musk and Nigel Farage and coincided with a steep slump in Jaguar registrations across Europe.
  • JLR has deferred the launch of its first all-electric models, such as the Range Rover Electric, into 2026, leaving the incoming CEO to finalise key EV rollouts amid ongoing trade headwinds.