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Jaguar Land Rover CEO Adrian Mardell Resigns During All-Electric Rebrand

Facing critical decisions on production, brand direction, U.S. tariffs, JLR searches for a successor to drive its electric transformation

JLR CEO tritt vor Jaguars großem Relaunch plötzlich zurück: Wirtschaft
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Overview

  • Adrian Mardell announced his retirement as JLR CEO on August 1, concluding 35 years with the company and leaving the top post unfilled.
  • Under his three-year tenure JLR recorded its highest profit in a decade and cut its debt by £5 billion.
  • Production of existing Jaguar models is paused to clear the way for the company’s forthcoming all-electric range.
  • Jaguar’s shift to a premium electric marque has drawn sharp criticism for its polarizing marketing and break from its heritage.
  • Without U.S. assembly facilities, JLR now contends with 10 percent tariffs on British-built SUVs and 15 percent on those made in Slovakia, squeezing export competitiveness.