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Jaden Smith Named First Creative Director for Christian Louboutin Men's

The move marks the brand's first handover of its men's line, a business that generates roughly a quarter of revenue.

Overview

  • Smith will oversee four annual men's collections spanning footwear, leather goods, accessories, campaigns, and experimental projects.
  • His first collection is slated for January 2026 during Paris Men's Fashion Week.
  • Louboutin launched the men's line in 2008, and this appointment represents the first time its creative reins have been entrusted to someone else.
  • Christian Louboutin cited Smith's creativity and generational perspective as reasons for the choice, while Smith called the role an honor and acknowledged the pressure.
  • WWD reports he is expected to relocate to Paris, and his background includes founding MSFTSrep and collaborating with New Balance.