Overview

• Nicholas Alexander Chavez fronts the campaign shot by Oliver Hadlee Pearch, with imagery in a dance studio and outdoor settings.
• Jacquemus schedules boutique preorders for Sunday, an online drop on jacquemus.com on Sept. 29, and a wider release via Nike SNKRS and select retailers on Oct. 6.
• A Paris flagship event is planned for Sunday at 11 a.m., where Simon Porte Jacquemus, Chavez, and Pearch will sign a campaign fanzine.
• The reinterpretation nods to Bill Bowerman’s 1972 Moon Shoe with a ruched nylon upper, elasticized back, and Nike Regrind outsole.
• The shoe will come in Off Noir, University Red, and a Jacquemus-exclusive Alabaster, with The Mirror reporting a £165 price that has not been confirmed by the brands.