Jacquemus to Film Spring 2025 Paris Show Entirely on iPhone 16 Pro Max

The intimate runway event will feature 17 strategically placed iPhones, blending fashion and technology for a unique viewing experience.

Jacquemus' Spring 2025 show, titled 'La Croisière,' will take place in the historic Paris apartment of architect Auguste Perret with only 45 in-person guests.
The show will be filmed exclusively using the iPhone 16 Pro Max, utilizing its cinematic slow-motion feature and telephoto capabilities for detailed visuals.
A total of 17 iPhones will be integrated into the venue's setup, capturing unique angles and reflective shots to enhance the presentation's artistic quality.
The collaboration with Apple highlights the brand's innovative approach to merging fashion and technology, aiming to engage a global audience through digital platforms.
This marks Jacquemus' return to the official Paris Fashion Week calendar, with the show scheduled to stream globally with a slight delay.