Jacquemus Partners with L’Oréal to Launch First Beauty Line

The French fashion house expands into beauty with an exclusive partnership and minority investment from L’Oréal.

Jacquemus has announced its first beauty line in collaboration with L’Oréal, marking the brand's entry into the beauty industry.
The partnership includes a minority investment by L’Oréal to support Jacquemus' expansion into beauty and retail growth plans for 2025 and 2026.
Simon Porte Jacquemus, founder of the brand, stated that beauty and fragrance were always part of his vision since the label's inception in 2009.
Jacquemus joins other luxury fashion houses like Prada, Celine, and Miu Miu, which have recently ventured into the beauty market.
Specific product details and a launch timeline have not been disclosed, though speculation suggests potential fragrances and makeup products reflecting the brand's Mediterranean-inspired aesthetic.