Jacquemus Partners with L’Oréal to Launch First Beauty Line
The French fashion house expands into beauty with an exclusive partnership and minority investment from L’Oréal.
Overview
- Jacquemus has announced its first beauty line in collaboration with L’Oréal, marking the brand's entry into the beauty industry.
- The partnership includes a minority investment by L’Oréal to support Jacquemus' expansion into beauty and retail growth plans for 2025 and 2026.
- Simon Porte Jacquemus, founder of the brand, stated that beauty and fragrance were always part of his vision since the label's inception in 2009.
- Jacquemus joins other luxury fashion houses like Prada, Celine, and Miu Miu, which have recently ventured into the beauty market.
- Specific product details and a launch timeline have not been disclosed, though speculation suggests potential fragrances and makeup products reflecting the brand's Mediterranean-inspired aesthetic.