Overview

• Jon Gries, known for his role as Greg Hunt in HBO’s The White Lotus, is the face of Jacquemus’s new banana-themed campaign.
• The campaign, titled ‘GOING BANANAS FOR JON,’ features Gries in playful imagery, including banana-printed boxers, a banana-yellow car, and a golf cart filled with bananas.
• Jacquemus’s first Los Angeles store debuted with a banana-themed launch, featuring yellow decor, banana-adorned clothing, and a banana car.
• This campaign builds on Jacquemus’s use of banana imagery, first introduced in its La Croisière runway show in January 2025.
• The collaboration aligns with a broader trend of fashion brands tapping White Lotus actors, such as Gap’s campaign with Parker Posey and Skims’ work with Simona Tabasco and Beatrice Grannò.