Overview
- A Jacob & Co. watch worn by sitarist Rishab Rikhiram Sharma drew attention at the Ramayan trailer launch in Delhi for its bold design and devotional imagery.
- Business Today reported the piece as a Ram Janmabhoomi–inspired model priced at about ₹35.8 lakh, though that price and some details have not been independently verified.
- The watch features a skeleton dial that exposes the movement, a bright orange rubber strap, a bold modern case, and detailed etchings of Lord Ram and Lord Hanuman.
- An inscription reading 'JAI SHRI RAM' and saffron-coloured accents give the piece explicit devotional resonance that overlaps with its role as a luxury fashion statement.
- Watchmakers and brands are increasingly selling provenance and narrative as part of value, and this appearance illustrates how cultural symbolism can become central to luxury storytelling and celebrity image-making.