Overview
- Rick Jackson announced an $87 million initial general-election ad buy in late July, adding to roughly $100 million he spent to win the Republican nomination and dramatically expanding his statewide reach.
- President Trump publicly welcomed and endorsed Jackson last week, a high-profile moment Jackson plans to use in new ads to broaden name recognition and rally Republican voters.
- Democrats and former primary rival Lt. Gov. Burt Jones accuse Jackson of trying to buy the election, pointing to his self-funding and reporting that Jackson Healthcare won more than $1 billion in state contracts.
- Keisha Lance Bottoms is running a coastal Georgia tour focused on health care and affordability and is stressing party unity with allies such as Sen. Jon Ossoff to counter Jackson's message and spending.
- The spending surge nationalizes the race as it enters the final 100 days, making independent and suburban voters decisive and raising the stakes for turnout and targeted advertising across Georgia's 159 counties.