Overview
- Released Jan. 12, the video features co-owners Hugh Jackman and Ryan Reynolds delivering a mock team briefing with driver Tom Slingsby and crew.
- Created by Maximum Effort, the piece leans into humor as teammates appear in BONDS underwear as part of the briefing conceit.
- BONDS is positioned as the team's Official Title Partner and Official Underwear Partner, a focus of the creative and accompanying statements.
- Slingsby said the collaboration with BONDS, Jackman and Reynolds brings great energy that fits the squad’s competitive yet light approach.
- Season 6 opens this weekend at the Oracle Perth Sail Grand Prix in Fremantle, with 13 international teams set to race high-speed F50s close to shore.