Overview

• Jack Robbins partnered with the National Diaper Bank Network to debut a comedic PSA addressing the U.S. diaper crisis, which affects half of families with young children.
• The campaign, 'Nepo Babies for Babies,' encourages donations of diapers, money, or time via NepoBabiesForBabies.org to support the nonprofit's mission.
• Robbins highlights the disparity in media coverage, citing 2024 research showing 'nepo baby' received 99.8% of coverage compared to just 0.2% for 'diaper crisis.'
• One in four parents in the U.S. misses work or school due to an inability to afford the diapers required for child care, according to the National Diaper Bank Network.
• Susan Sarandon, Robbins's mother, publicly supports his efforts, praising his use of humor and his viral persona to address this critical public health issue.