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Jack McCollough and Lazaro Hernandez Appointed as Loewe's New Creative Directors

The Proenza Schouler founders will succeed Jonathan Anderson, officially taking the helm on April 7, 2025, as they prepare to shape the brand's next chapter.

Overview

  • McCollough and Hernandez will oversee all Loewe collections, including womenswear, menswear, leather goods, and accessories.
  • The duo plans to honor Loewe's heritage while introducing their own aesthetic and cultural perspectives to the brand.
  • Their first steps will involve meeting artisans, exploring Loewe's archives, and immersing themselves in the brand's culture in Madrid.
  • Jonathan Anderson departs after 11 years, during which he transformed Loewe into a globally recognized luxury brand with significant sales growth.
  • McCollough and Hernandez see this role as an opportunity to expand their creative reach and engage with a broader global audience.

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