Overview

• Kay has launched official TikTok and Instagram profiles, quickly amassing over 30,000 followers across both platforms.
• Neon Management confirmed representation for the 26-year-old, who shared an Instagram Story promising an Ibiza tour and “big news” ahead.
• Major brands such as Curry’s, Greggs and Booking.com have integrated his ‘Ibiza Final Boss’ image into marketing posts and fan memes.
• Fans and Ibiza nightlife figures—including Ocean Beach Ibiza co-owner Tony Truman—are stopping Kay for selfies and recognition in person.
• Alisha Cook publicly affirmed her relationship with Kay in a series of private TikToks, highlighting the personal side of his overnight fame.