Jabra Exits Consumer Earbud Market After Launching Final Elite Models

The company shifts focus to enterprise and hearing aid technology, citing rising competition and investment costs.

Jabra's Elite 10 Gen 2 and Elite 8 Active Gen 2 will be the last consumer earbuds released by the company.
Parent company GN announced the decision to wind down the Elite and Talk product lines to concentrate on more profitable areas.
Jabra will continue to support existing consumer audio products for several years.
The new Elite models feature an innovative LE Audio smart case for versatile connectivity and improved noise cancellation.
Jabra's exit marks the end of an era for a brand known for its quality alternatives to Apple and Sony earbuds.