Overview
- The collection becomes available Thursday online at jcrew.com with an edited selection in select stores, with reported prices from $49.50 to $498.
- Most pieces focus on knitwear, loungewear and accessories, complemented by two technical jackets for men and women produced with U.S. Ski & Snowboard partner Kappa.
- An athlete-led campaign titled “Alpine People” features Colby Stevenson, Hailey Langland, Rell Harwood, River Radamus, Tess Johnson and Zach Miller, with visuals shot in Austria.
- The apparel serves as team-themed fan gear rather than official Olympic uniforms, aligning with the brand’s archive-driven après-ski aesthetic.
- Designs draw from J. Crew and U.S. Ski & Snowboard archives, and reporting indicates a portion of profits will support the governing body ahead of the Milano Cortina Games starting Feb. 6.