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J. Crew Debuts Retro Ski & Snowboard Collection With U.S. Ski & Snowboard, on Sale Jan. 8

The lifestyle-focused capsule channels archival alpine style to build fan pride rather than serve as official Olympic uniforms.

Overview

  • The inaugural 26-piece lineup includes knitwear, loungewear, cold-weather accessories, and two performance jackets produced with on-mountain partner Kappa.
  • Sales begin January 8 with the full collection on jcrew.com and an edited selection in select J. Crew stores.
  • The campaign features Olympians and Paralympians such as Colby Stevenson, Hailey Langland, Rell Harwood, River Radamus, Tess Johnson, and Zach Miller.
  • Designs draw on J. Crew and Olympic archives, using vintage ski iconography for a retro, low-tech, Americana après-ski aesthetic.
  • Reporting indicates a portion of profits from the collaboration will support U.S. Ski & Snowboard and its athletes.