Overview
- The announcement arrived with a cinematic trailer and cover art, previewing new music and centering on the theme of fame’s rise and decline.
- Pre-orders opened for a limited “Stealth Edition” vinyl described as a first pressing assembled under heightened security and available only in that form.
- A follow-up post labeled “Disc 2 — Track 2” and a note about creating his best work over 10 years—“to do on my last what I was unable to do on my first”—have fueled end-of-era speculation.
- Vice reported the trailer’s narration was sourced from a video by YouTuber Dan Harumi, whose commentary on fame was licensed for the announcement.
- Rumors of features from Drake and Kendrick Lamar persist based on third-party claims and a producer’s repost, but no guests have been confirmed by Cole or his team.