Overview

• Izzy Darnell announced in a TikTok video on August 16 that she left the University of Alabama’s sorority recruitment just before Bid Day to safeguard her connection with followers.
• She intentionally ranked Zeta Tau Alpha among her lowest choices and explained that chapters’ strict social-media rules conflicted with her desire for personal autonomy.
• Senior Kylan Darnell paused documenting her own recruitment earlier this week, citing the emotional strain of relentless online scrutiny on her well-being.
• Several Alabama sorority chapters have imposed de facto bans on recruits’ social-media posts and interviews during rush week, heightening tensions between influencers and Greek life traditions.
• The RushTok phenomenon has spurred an industry of costly consultants and steep participation fees, prompting questions about equity and the emotional toll of a highly publicized recruitment process.