Overview
- Ivonne Mejía will become general director of Microsoft México on September 1, 2026, and she will be the first woman to hold the post.
- The new CEO inherits a three‑year, $1.3 billion program launched in September 2024 to expand cloud and generative‑AI infrastructure, train 5 million people, and support 30,000 small and medium businesses.
- The investment is anchored on the México Central data region that Microsoft brought into operation in Querétaro in May 2024, which enables local data residency and larger-scale cloud capacity.
- Microsoft reports strong consumer generative‑AI use in Mexico — 20.1% of working‑age people used a generative AI product in Q1 2026 — but enterprise adoption, especially in manufacturing and mid‑market firms, remains limited and is the commercial priority for Mejía.
- Rafael Sánchez will leave Microsoft after leading the unit since 2022 and will work with Mejía during August on a transition while the market watches whether the new leadership can deepen partner ties, accelerate enterprise sales, and deliver on the training and SME targets.