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yesterday

Ivanka Trump Launches Fresh Produce Initiative at Heartland Summit

In her first major public appearance since 2021, Ivanka Trump introduced Planet Harvest, a profit-for-purpose company aiming to improve food access and reduce waste through data-driven logistics.

Ivanka Trump, center, and her daughter Arabella Kushner, right, arrive before President Donald Trump welcomes the Super Bowl champion Philadelphia Eagles NFL football team to the South Lawn of the White House in Washington, DC, on April 28.
In her first public appearance since her father's presidency, Ivanka Trump announced a new initiative aimed at improving access to fresh produce. (AP Photo/Alex Brandon)

Overview

  • Ivanka Trump unveiled Planet Harvest, a Chicago-based company she co-founded in 2023, at the Heartland Summit in Arkansas.
  • The initiative seeks to connect surplus produce with underserved communities, reduce food waste, and support farmers using smart logistics and real-time data.
  • Trump emphasized her passion for food access, rooted in her work on the USDA’s Farmers to Families Food Box program during the pandemic.
  • The Heartland Summit, hosted by Walmart heirs and the think tank Heartland Forward, featured Trump in an on-stage interview with Arianna Huffington.
  • Observers note a contrast between Planet Harvest’s goals and recent USDA budget cuts to local food programs, which could hinder similar efforts.