Overview

• ITV's 'This Morning' introduced Julia, an AI-generated presenter, as part of its hosting lineup during a live segment on May 13, 2025.
• The debut was marred by technical issues, including multiple glitches and a crash that required manual rebooting during the broadcast.
• Julia responded to live queries, addressing societal concerns about AI, such as job displacement, privacy risks, and potential misuse.
• Hosts Cat Deeley and Ben Shephard reassured viewers that the AI experiment does not replace the current presenters.
• Viewer reactions highlighted a mix of curiosity and skepticism, reflecting broader debates about the integration of AI into media.