Overview
- The one‑night special merged Coronation Street and Emmerdale in a high‑stakes event designed to set up continuing storylines without ongoing crossovers.
- Overnight ratings peaked at 4.7 million and averaged about 4.2 million, delivering ITV’s biggest live soap audience in over a year, according to early figures.
- ITV now shifts to a nightly “Soap Power Hour,” with back‑to‑back 30‑minute episodes on ITV1 and ITVX starting January 6.
- Executive producer Iain MacLeod said the crossover was a one‑off, with no plans to repeat the format.
- Audience reaction surged on social platforms, with many praising the scale while others complained that scenes were too dark or hard to follow.