Overview
- ITVBe signed off on June 8 after 11 years on air to make way for the new ITV Quiz channel.
- ITV Quiz launched on June 9, airing quiz and game shows like Wheel of Fortune, Who Wants to Be a Millionaire? and Tipping Point from 9am to 1am daily.
- Popular reality and unscripted series—including The Only Way Is Essex and The Real Housewives franchises—have moved to ITV2 and continue streaming on ITVX.
- The channel overhaul is part of a wider ITV restructure that also includes schedule cuts for daytime programmes such as Lorraine and Loose Women starting January 2026.
- ITV Quiz is available on all major platforms—Freeview, Sky, Virgin Media and ITVX—highlighting ITV’s response to shifting viewer habits toward on-demand formats.