Overview

• Good Morning Britain aired a live tour of the Big Brother 2025 house with Richard Arnold and 2024 winner Ali Bromley ahead of Sunday’s launch.
• The redesign leans into an all-seeing eye theme, including 25 eyeballs on the dining table for the show’s 25th year, as newly released images drew mixed reactions online.
• The preview revealed a concealed bay where contestants swap microphone batteries to keep audio live without direct staff contact.
• AJ Odudu said the live launch will include something never done before on the show, with details held back until transmission.
• Big Brother returns Sunday, September 28 at 9pm on ITV2 and ITVX, with companion show Late & Live and a nightly ITVX live stream.