Overview
- ITV’s media-for-equity deal will allocate up to £3 million to The Body Coach with advertising across ITV channels and ITVX.
- The app’s first TV commercial is scheduled for January 1 and will run during Joe Wicks’ New Year’s Day special on ITV1 and ITVX.
- Joe Wicks described the partnership as a major milestone for spreading a supportive health message to more households.
- ITV AdVentures director Sheena Amin said the New Year launch is designed to motivate viewers to start their fitness journeys.
- The agreement extends a strategy launched in 2021 that has backed firms such as Purplebricks, ufurnish.com, what3words and PitPat, with the announcement arriving as traditional broadcasters face streaming pressures and as Comcast has begun talks to buy ITV’s broadcasting business.