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ITV to Cut 220 Daytime Roles and Scale Back Shows as Ex-Panelist Brands Lineup 'Rubbish'

The overhaul will channel £30 million in savings to high-value programming after Carol McGiffin publicly labelled ITV’s daytime shows ‘rubbish’.

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Overview

  • ITV plans to axe over 220 production roles in its daytime division as part of a January 2026 restructure.
  • Loose Women and Lorraine will run for just 30 weeks per year from 2026 while This Morning retains its year-round schedule.
  • Production teams for Lorraine, This Morning and Loose Women will merge into a central London studio and reduce location shoots for some presenters.
  • Former panellist Carol McGiffin criticised the network’s strategy on podcast, calling the daytime slate “rubbish” and questioning influencer hires to boost viewership.
  • Managing director Kevin Lygo and CEO Dame Carolyn McCall describe the changes as a transition and say savings will be redirected to drama, sports and news.