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ITV Studios Faces Revenue Challenges Amid 2023 Hollywood Strikes

Despite a modest increase in advertising revenue, ITV Studios reports a significant drop due to last year's strikes and cautious spending by European broadcasters.

Eugene Levy in France in “The Reluctant Traveler With Eugene Levy,” premiering March 8, 2024 on Apple TV+.
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Overview

  • ITV Studios' revenue fell 16% in Q1 2024, influenced by the U.S. writers' and actors' strike and reduced European broadcaster spending.
  • Total ITV revenue decreased by 7% to £887 million in the first quarter of 2024 compared to the previous year.
  • ITV anticipates a flat revenue trajectory for the Studios segment throughout 2024, with recovery expected in the second half of the year.
  • Digital platforms like ITVX show robust growth, with a significant increase in streaming hours and digital advertising revenue.
  • ITV's cost-saving initiatives aim to deliver £40 million in savings in 2024, aligning with broader strategic goals.