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5d ago

ITV Studios and Digital Growth Propel Revenue Amid Advertising Challenges

The broadcaster reports a 20% surge in external Studios revenue and 15% growth in digital advertising as it navigates a flat traditional ad market and cost-saving initiatives.

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ITV Studios, which made The Devil’s Hour for Amazon Prime Video, returned to growth with a 1 per cent increase in revenue

Overview

  • ITV Studios achieved 1% total revenue growth in Q1 2025, with external revenues surging 20% due to strong demand from global streamers like Netflix and Amazon.
  • Digital advertising revenue rose by 15%, driven by increased engagement on the ITVX streaming platform, which also saw a 12% rise in total streaming hours.
  • Group external revenue climbed 4% to £756 million, although total group revenue dipped 1% to £875 million due to fewer internal productions.
  • ITV reaffirmed its full-year growth targets and expects total advertising revenue to remain flat year-on-year for Q2 and H1 2025.
  • The company continues to implement cost-saving measures, targeting £30 million in non-content savings this year, while assessing potential U.S. trade tariffs with no anticipated direct impact on its TV programming business.