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ITV Shifts Graham Norton’s ‘The Neighbourhood’ to 10:45 p.m. After Ratings Fall

The move signals a ratings slide, pushing viewers to ITVX.

Overview

  • The Neighbourhood, which shifts to 10:45 p.m. on Thursday, gives up ITV’s 9 p.m. hour to a Long Lost Family repeat and a Beat The Chasers special.
  • ITV said the full series is already available on ITVX as a box set, with late-evening broadcasts continuing on ITV1.
  • Reported figures show a drop from about 1.2 million viewers at launch on April 24 to roughly 500,000 by episode three.
  • The series puts six real households in a purpose-built Derbyshire set to compete for £250,000, yet critics from outlets like The Guardian and The Telegraph faulted a lack of jeopardy.
  • The scheduling change points to a streaming-first strategy and a reallocation of primetime to safer repeats as box-set releases draw viewers away from live TV.