Overview

• Group adjusted EBITA fell 31% to £146 million in the first half, while total revenue declined 3% to £1.85 billion against a strong Euros-driven 2024 comparator.
• ITVX delivered a 12% rise in digital advertising revenue, a 15% increase in streaming hours and grew monthly active users to 16.4 million.
• The company unveiled an additional £15 million in permanent non-content savings, taking total 2025 cost reductions to £45 million and incurring a one-off £40 million charge.
• ITV maintained its interim dividend at 1.7 pence per share and reaffirmed a full-year target of at least 5 pence to sustain shareholder returns.
• Reports have tied Banijay and RedBird IMI to potential purchase discussions, fuelling fresh speculation about ITV’s sale prospects.