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ITV Recommissions Bullseye With Freddie Flintoff Returning

The broadcaster says the renewal will build on recent strong viewing to reach broadcast and streaming audiences later this year.

Overview

  • ITV confirmed on Thursday that it has recommissioned Bullseye for a new series that will air later this year.
  • Freddie Flintoff will return as host and long-time scorer Richard Ashdown has been confirmed to reprise his role.
  • The recommissioning will include appearances by professional darts players and retains the classic three-pair question-and-dart format that ends with the Bully’s Mystery Star Prize.
  • Broadcaster and production executives credited strong audience numbers for the revival — press reports cite nearly 15 million reach for the modern run and about 7 million for the 2024 Christmas special — and said the show performed well on ITVX catch-up.
  • The move continues ITV’s strategy of reviving familiar formats to draw multi-generational viewers and could extend the programme’s reach on both linear TV and streaming this year.