Overview
- ITV revived its advertiser showcase at the Barbican in London on November 11 after pausing the event in 2024.
- A second series of Princess Andre’s The Princess Diaries was confirmed, with Peter Andre and Emily Andre reportedly stepping back from involvement following backlash linked to Katie Price.
- ITVX surpassed three billion streams year to date, hitting the mark more than three weeks earlier than it did in 2024.
- A broad mix of ITV talent attended, including Susanna Reid and fellow Good Morning Britain presenters, with Cat Deeley continuing to front This Morning alongside Ben Shephard following the show’s host changes.
- The event served as an advertiser-facing showcase to preview upcoming programming across drama, daytime, reality, sport, news and entertainment.