Particle.news

Download on the App Store

ITV overhauls daytime schedule, halves Lorraine Kelly’s show as GMB expands

The network aims to trim budgets with shorter, seasonal formats across its daytime roster.

Image
Image
Image

Overview

  • From January 2026 Lorraine Kelly’s programme will run for 30 minutes and only air 30 weeks a year.
  • Kelly rejected an offer to merge her show with Good Morning Britain, describing the proposal as insulting.
  • A new one-year ‘Head of Lorraine’ role has been created to manage the changes, fueling expectations she will depart at the end of 2026.
  • Good Morning Britain will gain a 30-minute extension each morning and move its production under ITN’s remit.
  • Loose Women will shift to a 30-week seasonal schedule and more than 220 daytime production roles will be cut.