Overview

• Starting January 2026, ITV will reduce Loose Women and Lorraine to 30 weeks per year as part of a wider schedule revamp.
• Loose Women will no longer feature a live studio audience and Lorraine Kelly’s programme will be cut to a 30-minute slot.
• Good Morning Britain will be extended to run from 6 a.m. to 9.30 a.m. daily to fill gaps when other shows are off air.
• Presenters Kaye Adams and Nadia Sawalha have spoken of sleepless nights as production staff face more than 220 job losses.
• ITV will move production of its flagship daytime shows into a shared London studio to streamline operations and curb costs.