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ITV Overhauls Daytime: GMB Extended, 'Lorraine' Cut to 30 Minutes

ITV says savings will fund drama, expanded news output, major events.

Overview

  • The new schedule launched on January 5, with Good Morning Britain running 6:00–9:30 and Lorraine airing 9:30–10:00, while Lorraine and Loose Women now broadcast only 30 weeks a year.
  • Good Morning Britain moved production to ITN headquarters, with other daytime shows relocating to The H Club Studio in Covent Garden, and ITV Studios no longer producing GMB.
  • Reports indicate roughly 220 redundancies tied to the cost-saving plan, with staff reshuffles taking effect across daytime teams.
  • Four regional Good Morning Britain presenters—Sally Biddulph, Faye Barker, Sangeeta Kandola, and Sharon Thomas—confirmed their departures in a joint statement.
  • Viewers complained about the shorter Lorraine format and smaller-looking studios, while Lorraine Kelly told audiences the changes were fine and urged them to keep watching.