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ITV Finalizes Daytime Overhaul, Putting 220 Production Roles at Risk

Consolidation into central London studios with shortened seasonal shows offers savings for premium drama, sports and expanded news.

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Overview

  • ITV’s daytime programming will consolidate into shared London studios at Covent Garden and Gray’s Inn Road from January 2026, putting 220 production roles at risk.
  • Good Morning Britain extends by 30 minutes to run from 6 am to 9:30 am under ITV News-branded production.
  • Lorraine and Loose Women shift to 30-minute formats airing 30 weeks a year each.
  • This Morning retains its 10 am–12:30 pm weekday slot as its production team joins the centralised operations.
  • Kevin Lygo says cost savings from these changes will be reinvested in premium scripted drama, sports coverage and expanded news output.