ITV Faces Backlash Over AI Role in Content Creation

Prominent UK writers criticize ITV's plan to hire an AI expert, fearing negative impacts on creative storytelling.

Writers from popular shows like 'Derry Girls' and 'Big Boys' express concerns over ITV's job posting for a 'Head of Generative AI Innovation.'
The role aims to integrate AI into content creation, including character development and ideation, with a salary of up to £95,000.
Critics argue that AI cannot replicate the personal touch and human experience essential to successful storytelling.
The Writers' Guild of Great Britain strongly opposes the move, raising concerns about intellectual property and the undervaluing of writers.
ITV defends the initiative, stating AI will enhance creative processes, not replace the creativity of human teams.