Overview

• CEO Dame Carolyn McCall confirmed that ITV Studios is using Quickture alongside an Adobe editing programme to process hundreds of hours of audition tapes into highlight reels.
• ITV emphasizes that generative AI acts solely as a smart editing assistant while human producers retain final casting authority.
• The AI rollout comes as ITV announces a further £15 million in cost cuts following a 44 percent drop in half-year pre-tax profits.
• Love Island attracts around 100,000 applications each series, creating a backlog of raw footage that manual editing struggled to handle.
• Viewers continue to question contestant similarity and homogeneity, though ITV maintains that AI does not influence selection decisions.