Overview

• Former ITV director Peter Fincham suggested on The TV Podcast that Emmerdale could relocate to Manchester to share production with Coronation Street in a bid to cut costs
• An ITV spokesperson confirmed there are no plans to combine the two shows’ production, affirming Emmerdale will remain in north Leeds and Coronation Street at MediaCity in Salford
• The denial follows ITV’s announcement of a 2026 daytime schedule overhaul, which extends Good Morning Britain by 30 minutes and reduces Lorraine to half-hour episodes for most of the year
• Fincham linked his merger proposal to recent cost-saving measures that have already led to job cuts across ITV’s daytime output
• Both soaps currently film in separate facilities to maintain their distinct regional settings and production standards