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ITV Daytime Overhaul Finalized: Major Cuts Reshape Iconic Shows

ITV confirms sweeping changes to its daytime programming, reducing runtimes, cutting jobs, and shifting resources to news, drama, and sports ahead of a January 2026 rollout.

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Overview

  • ITV's daytime schedule will see flagship shows like Lorraine and Loose Women reduced to seasonal runs of 30 weeks per year starting January 2026.
  • Lorraine Kelly's show will be cut to a 30-minute runtime, fueling speculation about her potential departure after her current contract ends next year.
  • Good Morning Britain co-host Richard Madeley negotiated a part-time contract with reduced hours, while Susanna Reid is in talks for a new two-year deal.
  • Over 220 staff members at ITV Studios face redundancies as part of the broadcaster's cost-cutting strategy, sparking concerns about morale and job security.
  • Savings from the cuts will be redirected to consolidate ITV's news operations and fund premium productions and major sporting events, including the FIFA World Cup.