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ITV Daytime Moves to Covent Garden Studio in Major Cost-Cut Drive

The move frees up resources to expand drama output including sports programming

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Overview

  • Lorraine, This Morning and Loose Women will relocate to The Hospital Club’s basement studio in Covent Garden from January 2026.
  • Loose Women will no longer feature a live studio audience as part of the new cost-cutting measures.
  • Lorraine Kelly’s show will be reduced to a half-hour slot and air for 30 weeks per year under the revised schedule.
  • ITV confirmed more than 220 production and on-screen roles have been cut since the restructuring announcement in May.
  • Savings from the daytime shake-up are earmarked for expanding ITV’s drama and sports programming to counter streaming competition.