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ITV Confirms Sweeping Daytime TV Overhaul with Job Cuts and Schedule Changes

The broadcaster's restructuring will reduce programming for Lorraine and Loose Women, extend Good Morning Britain, and consolidate production teams, affecting 220 roles.

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Overview

  • ITV will cut 220 jobs as part of a major restructuring of its daytime programming, impacting both on-screen talent and production staff.
  • From January 2026, Lorraine and Loose Women will shift to seasonal schedules, airing only 30 weeks per year, with Lorraine's runtime reduced to 30 minutes per episode.
  • Good Morning Britain will extend its broadcast to 6am–9:30am daily and transition production to ITN, incorporating more regional news and investigative segments.
  • All daytime shows, including This Morning, will consolidate production at a new central London location, streamlining operations and reducing costs.
  • Savings from these changes are intended to fund high-value programming in genres like drama, sports, and entertainment, as ITV adapts to declining linear TV viewership.