Overview

• ITV will cut 220 jobs as part of a major restructuring of its daytime programming, impacting both on-screen talent and production staff.
• From January 2026, Lorraine and Loose Women will shift to seasonal schedules, airing only 30 weeks per year, with Lorraine's runtime reduced to 30 minutes per episode.
• Good Morning Britain will extend its broadcast to 6am–9:30am daily and transition production to ITN, incorporating more regional news and investigative segments.
• All daytime shows, including This Morning, will consolidate production at a new central London location, streamlining operations and reducing costs.
• Savings from these changes are intended to fund high-value programming in genres like drama, sports, and entertainment, as ITV adapts to declining linear TV viewership.