Overview
- The three programmes will move to The H Club in Covent Garden, leaving Television Centre for a shared space across two floors in a private members’ club.
- All shows will use one gallery with rapid turnarounds, and the new 360-degree LED set is designed to give each programme a distinct look across roughly 900 live hours a year.
- Production will be combined under a single daytime team, with ITV stating the programmes will remain editorially distinct.
- From 2026, Lorraine drops to 30 minutes and runs for 30 weeks, Loose Women shifts to a 30‑week seasonal run, and Good Morning Britain gains 30 minutes to cover the reduced slot.
- The overhaul forms part of broader savings reported at around £15 million, drawing criticism from former Loose Women panellist Sherrie Hewson over potential effects on older and vulnerable viewers.