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ITV Confirms Big Brother 2026 Will Launch on 13 September

The announcement signals a push for combined broadcast and streaming engagement through a new companion show, a reworked format, an expanded schedule.

Overview

  • ITV confirmed the first episode will air on Sunday 13 September at 9pm on ITV2 and will stream on ITVX.
  • Presenting pair AJ Odudu and Will Best will return as hosts of the main show.
  • A new spin‑off called Big Brother: The Group Chat will run Sunday to Thursday after the main programme and will be hosted by Kate Lawler and GK Barry with episodes on ITV2, ITVX, YouTube and major podcast platforms.
  • The 2026 series is billed as a reimagined 'house of surprises' with unexpected twists, ambitious tasks, high‑stakes nominations, live evictions, an extended eight‑week run and a reported winner’s prize of £100,000.
  • ITV is emphasising multi‑platform reach after the Big Brother brand recorded more than 157 million streams on ITVX, and the relaunch follows the show's UK history from 2000 and last year's civilian winner, Richard Storry.