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ITV Commissions 'Nobody's Fool' Quiz-Reality Series for 2026, Hosted by Danny Dyer and Emily Atack

The commission pairs U.S. indie Nobody's Hero with Love Island producer Lifted Entertainment.

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Overview

  • ITV has slated the series for ITV1 and ITVX in 2026.
  • Ten contestants live in a 'Smart House' and take daily solo quizzes to build a shared prize pot, with only the players knowing their scores and choosing what to reveal.
  • Contestants identify the perceived weakest player for elimination, putting deception and judgments about intelligence at the heart of the game.
  • The show was commissioned by Sue Murphy and Kate Teckman, with Mark Saben as executive producer, Benjamin Cook as series editor, and ITV Studios handling global sales.
  • It marks the first ITV commission for Nobody's Hero and is positioned as ITV’s move into the guessing-game reality trend popularized by The Traitors.