Overview

• ITV confirmed that its TV adaptation of the classic board game Pictionary, hosted by Mel Giedroyc, will not return after its inaugural series ended in February 2025.
• The show, which featured celebrity guests such as Laurence Llewellyn-Bowen and Denise Van Outen, failed to secure strong ratings and was deemed too costly to continue.
• Pictionary aired over the 2024 holiday season and offered cash prizes and holidays for winners but struggled to capture audience interest.
• ITV is recalibrating its quiz programming strategy, including launching a 24/7 quiz streaming channel and commissioning new formats.
• Mel Giedroyc is set to co-host ITV’s upcoming interactive quiz show Win Win with Sue Perkins, scheduled to debut later this year.