Overview
- ITV executive Kevin Lygo confirmed at the Edinburgh TV Festival that the series will not return, calling it a good try but saying the audience didn’t come and the format was complicated.
- Overnight ratings fell from about 1.2 million for the April debut to roughly 800,000 by episode two, with the June finale averaging around 661,000 viewers.
- ITV cut the broadcast frequency early in the run, moving from two episodes a week to one as the show struggled to hold a primetime audience.
- Coverage reports the production cost at roughly £2.5 million, contributing to the decision to shelve the show after one series.
- An ITV spokesperson said there are no current plans for further episodes, with the existing series still available to watch on ITVX.