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yesterday

iTunes Returns to Promote Taylor Swift’s ‘The Life of a Showgirl’ With Digital-Only Edition

Apple’s long-dormant iTunes account resurfaced to tout an exclusive video package ahead of the October 3 release.

Taylor Swift performs during the Eras Tour at the National Stadium on March 2, 2024 in Singapore.
Image
Aug 7, 2023; Inglewood, CA, USA; Taylor Swift performs for the fourth night of the Eras Tour in Los Angeles. Swift is ending the first U.S. leg of her tour with a six-night stint at SoFi Stadium. Mandatory Credit: Sandy Hooper-USA TODAY.

Overview

  • iTunes posted for the first time since 2019 to push pre-orders for Taylor Swift’s new album, noting exclusive content will arrive when it drops on October 3.
  • The platform advertised a digital-only edition featuring a new cover and a behind-the-scenes video, and updated its profile imagery to Swift.
  • Swift’s Instagram Story linked to the iTunes pre-order listing that includes a two-minute, 41-second video titled “A Look Behind the Curtain.”
  • The Life of a Showgirl is Swift’s 12th studio album and was first announced during her appearance on the New Heights podcast.
  • Swift said she recorded the album during Eras Tour downtime in Sweden with Max Martin and Shellback, describing the music as energetic and inspired by her private life on tour.